NEW CHANGES AND NEW CHALLENGES OF MARKETING COMMUNICATION

• The future of marketing communication
• New technologies in marketing communication
• Changes in consumers‘ shopping behavior
• Marketing communication as a chance for prosperity
• New challenges in green marketing
• Social responsibility and marketing communication

NEW CHANGES AND NEW CHALLENGES OF MEDIA

• New media
• New challenges in the media
• Opinion-forming, alternative and conspiratorial media – where are the borders
• Media literacy
• The dangers of hoaxes in the media.

Other topics

• The future of digital marketing communication
• New changes and new challenges of gaming
• Future of technologies in marketing